ISBN: 9783031365881
Код товара 153776
Contemporary Trends in Marketing Problems, Processes and Prospects
ISBN: 9783031365881
Код товара 153776
XML_ID: 16163504
17 074 ₽
Доставка под заказ
Если Вы закажете книгу до 28.10.2026, то мы привезём её ориентировочно 02.12.2026.
-
Автор
Aarti Saini, Justin Paul / Аарти Саини
-
Издатель
Springer
-
ISBN
9783031365881
О чём книга?
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects.- 2. Learning to Navigate a Changing Marketing Landscape.- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital'.- 4. The Digital Driv
Отзывы
К сожалению, отзывов пока нет.
Похожие книги
изд. 2027
Edited by George Paxinos, AO (BA, MA, PhD, DSc), F The Human Nervous System
- изд. 2027
The Human Nervous System, Fourth Edition is the standard reference for the anatomy of the central and peripheral nervous system of the human. Fully revised, with new chapters covering genes and anatomy, gene expression studies, and glia cells. The book continues to be an excellent companion to the A...
54 740 ₽
изд. 2026
NSCA -National Strength & Conditioning Association Essentials of Strength Training and Conditioning
- ENG
- изд. 2026
One of the most comprehensive strength and conditioning resources available.Developed by the National Strength and Conditioning Association (NSCA) and now in its fifth edition, Essentials of Strength Training and Conditioning is the single best resource for strength and conditioning professionals an...
14 414 ₽
изд. 2026
The Johns Hopkins Hospital The Harriet Lane Handbook: The Johns Hopkins Hospital
- изд. 2026
9 199 ₽
изд. 2026
Sean M. Blitzstein, Tao. Le, Michael Lorinsky, Vikas Bhushan First Aid For The Usmle Step 1 2026, 36E
- изд. 2026
7673 ₽
6 138 ₽
изд. 2026
Gropper M. A. / М. А. Гроппер Miller's Anesthesia International Edition, 2 Volume Set - 10 ed.
- изд. 2026
35 369 ₽
изд. 2026
Паникратова Я.Р., Лебедева И.С., Горбунов А.В., Горев В.В., Чайка Ю.А. Функциональная магнитно-резонансная томография головного мозга
- RUS
- изд. 2026
Функциональная магнитно-резонансная томография головного мозга / Я.Р. Паникратова, И.С. Лебедева, А.В. Горбунов, В.В. Горев, Ю.А. Чайка. - М.: Логосфера, 2026. - 224 с.; 15,6 см. ISBN 978-5-98657-125-6 Книга посвящена одному из ключевых методов нейровизуализации - функциональной магнитно-резонансно...
1 990 ₽
изд. 2026
Nursing education in the ai era. Springer. 2026: 9783032124012
- изд. 2026
This book provides a groundbreaking approach to integrating artificial intelligence (AI) in ways that enhance learning, bridge the gap between theory and clinical practice, and ultimately prepare learners to deliver safe, equitable, and high-quality patient care. With structured, practical guidance ...
7 927 ₽
изд. 2026
Payne, Helen (professor Of Psychotherapy, Universi / Хелен Пейн Authentic movement for practitioners
- изд. 2026
5 205 ₽
изд. 2026
Otto, Catherine M / Кэтрин М. Отто Valvular Heart Disease: A Companion to Braunwald's Heart Disease
- изд. 2026
29 334 ₽
Подпишись на рассылку
Подпишись на рассылку
Знание — сила
Обещаем делиться новинками, статьями, подборками и всем, что действительно важно
P.S. спамить — не в нашем стиле
0.72 s.
|
s.