Consumer Happiness: Multiple Perspectives

ISBN: 9789813363731
Код товара 127947

Dutta Tanusree, Mandal Manas Kumar

Consumer Happiness: Multiple Perspectives

Consumer Happiness: Multiple Perspectives

ISBN: 9789813363731
Код товара 127947

22 359 ₽

Доставка под заказ

Если Вы закажете книгу до 20.07.2024, то мы привезём её ориентировочно 09.09.2024.

  • Автор

    Dutta Tanusree, Mandal Manas Kumar

  • Издатель

    Springer

  • Тип обложки

    Hardcover

  • Размеры

    23.39 x 15.60 x 1.75 cm

  • Год издания

    2021

  • Вес (г)

    593

  • ISBN

    9789813363731

  • Язык

    ENG

  • Кол-во страниц

    285

О чём книга?

This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.

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