ISBN: 9789813363731
Код товара 127947
Consumer Happiness: Multiple Perspectives
ISBN: 9789813363731
Код товара 127947
25 155 ₽
Доставка под заказ
Если Вы закажете книгу до 17.10.2024, то мы привезём её ориентировочно 28.11.2024.
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Автор
Dutta Tanusree, Mandal Manas Kumar
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Издатель
Springer
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Тип обложки
Hardcover
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Размеры
23.39 x 15.60 x 1.75 cm
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Год издания
2021
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Вес (г)
593
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ISBN
9789813363731
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Язык
ENG
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Кол-во страниц
285
О чём книга?
This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.
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