Innovating in Healthcare: Creating Breakthrough Services, Products, and Business Models

Innovating in Health Care offers effective approaches for designing, reworking, and implementing innovative health care services, products and business models--from Harvard Business School professor Regina Herzlinger, the world's leading authority on healthcare innovation. It will help anyone working in health care service or product development, from hospitals to startups--to question the status quo in health care, implement new solutions that lower costs while increasing both quality and access. Globally, health care faces a threefold crisis of unsustainable economics, erratic quality, and unequal access. Just in the U.S., health care accounted for 18% of the 2017 GDP and will likely reach nearly 20% by 2025, while hospital-induced deaths have skyrocketed, and tens of millions of people remain uninsured. This book will focus on creating the innovations in health care that can meet these needs. The author has prepared success stories in collaboration with a variety of expert colleagues on every segment of the health care sector, including insurance, services, IT, medical devices, biotechnology, diagnostics, and pharmaceuticals. Designed for health care executives, providers, and degree students, Innovating in Health Care: is a comprehensive guide for maximizing the viability of a new health care product, service, or business. Its distinctive approach identifies the type of innovative venture (consumer-focused, technology-based, or integrator) and guides the reader through tailoring a business plan specifically for the new business. Then the book presents and applies the Six Factors in the environment that critically affect healthcare innovation: Structure, Financing, Public Policy, Technology, Consumers, and Accountability.