Neurogastronomy: How the Brain Creates Flavor and Why It Matters

ISBN: 9780231159111
Код товара 91467

Shepherd Gordon M.

Neurogastronomy: How the Brain Creates Flavor and Why It Matters

Neurogastronomy: How the Brain Creates Flavor and Why It Matters

ISBN: 9780231159111
Код товара 91467

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  • Автор

    Shepherd Gordon M.

  • Издатель

    John Wiley & Sons Limited

  • Тип обложки

    Paperback

  • Размеры

    157 x 228 x 15

  • Год издания

    2013

  • Вес (г)

    402

  • ISBN

    9780231159111

  • Язык

    ENG

  • Кол-во страниц

    288

О чём книга?

Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the human brain flavor system, laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that our sense of smell diminished during as humans evolved, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously thought. Shepherd connects his research to trends in nutrition, dieting, obesity, and the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness.

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